Peggy Sirota

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PEGGY SIROTA

As one of the pioneers of “Lifestyle Photography”, Sirota is known for her heartfelt, emotional, evocative, slice-of-life imagery, always revealing something unexpected and exceptional from her subjects, young and old.

Peggy has photographed some of the most famous personalities, and her portraits have landed on the covers and pages of GQ, Vanity Fair, Rolling Stone, Variety, Interview, British Vogue, Glamour, Cosmopolitan, Ebony, New York Magazine, ESPN, Numéro Homme, Vogue Bambini, and many more.

She has directed commercials and photographed campaigns for Apple, Nike, L’Oreal, Volvo, Amazon, Netflix, Mercedes, Disney, Sony, Levi’s, NBCUniversal, MasterCard, Microsoft, CoverGirl, Verizon, Warner Bros., Discovery, Olay, The Coca-Cola Company, MLB, Anthem Blue Cross, GAP, Roxy, T-Mobile, Neiman Marcus, Motorola, Dove, Virgin, Glossier, NFL, Barney’s, Patek Philippe, Zegna, and Toyota, amongst many others, including the widely celebrated Banana Republic and Clinique Happy spots.

Sirota’s photo series GUESS WHO? is an interactive book of celebrity-in-disguise portraits, published in Germany by Steidl. Peggy challenges the reader to decipher the identity of her subjects, with all profits going to AIDS Project LA… #2 is in the works!

“Born in Massachusetts, I was an only child, raised in New York, and moved to Los Angeles in my early 20s. I taught myself to use a camera while working at Fred Segal in Hollywood, where I started shooting headshots for my actor/model coworkers just to make some extra money (well, after the encouragement of an actor named Larry… Lost track of him, but if you ever read this Larry, I’d LOVE to thank you!). I fell in love with shooting, and my career as a photographer was born.

Growing up, I was always the silly one in our family pics, making some weird face while everyone else was smiling. I loved creating surprises and funny, special memories. I think this is the essence of what actually shaped my shooting style. It has always been important to me to have a subject walk away from a shoot saying, ‘Wow, that was fun!’ The photos are just the proof. I have been incredibly lucky to have been supported by so many totally awesome, talented, fun crew members by my side. I appreciate and love them all for their hard work, commitment and especially their willingness to encourage some of my more reluctant subjects to just go along with some of my really silly, sometimes downright stupid ideas. My crew has always been an essential ingredient to the surprising success of many a dumb idea.

Included throughout this ‘Meet Peggy’ section are pictures of many of my partners in crime. We have traveled the world and weathered some hilarious, stressful, anxious, boring, sweaty, frozen, adventurous, and unforgettable experiences together, and I am grateful for them all!

My career has been a large part of my life, but the biggest and BEST part has been raising my kids. Between being a working mom while raising my two girls and three boys, believe me, there is never a dull moment! The photo assignment that I am most proud of is the documenting of my kids’ lives. It always brings me so much happiness, but often annoys the kids😝.”

❤️PS

Two people in casual summer clothes and hats with an umbrella in an outdoor park with grass, trees, and a small tent in the background.

People posing with a tiger prop and a person hanging from a scaffold in a photo studio, with equipment and a ladder visible.

Two young girls in swimsuits standing on a sandy beach by the ocean, under a cloudy sky.

Three boys are close to the camera, with two on the sides and one in the middle, all making different facial expressions. The boy on the left has an angry or playful expression, sticking out his tongue and furrowing his brows. The boy on the right ha

A person's face surrounded by numerous black and white butterflies, some resting on facial features.

A woman standing in front of a plain background, wearing a floral patterned dress with ruffled sleeves and hem, covering her mouth with her left hand.

Behind-the-scenes of a film set with a camera operator, a woman in high heels, and a man adjusting lighting equipment, amid various filming gear.

A group of five people in a photo studio, with six of them visible, including a woman sitting on a chair smiling, and four men standing behind her dancing and making playful gestures. One man is holding a camera or similar object and some are wearing

Three people, two men and one woman, are sitting at a table in a restaurant, each on a cell phone. The woman is smiling and wearing headphones. The man in the middle is wearing a checkered shirt, also on the phone, while the man on the left is holdin

Group of five people posing in a playful manner indoors. Two are sitting, one standing in the background, and two posing with arms bent. The woman in white is sitting on a red chair, and others are making humorous gestures.

A film crew filming a man sitting on top of a large trailer. The crew is using a tall ladder, a camera crane, and other equipment, with several people watching or assisting. The scene is outdoors, in a parking lot under clear skies.

A group of eleven people posing together for a photo with a sparkly background, some smiling, some with more neutral expressions, in black and white.

A man with sunglasses smiling while sitting on a large rock, with a young girl hugging him from behind, in a desert setting with a trailer in the background.

Two children inside a wooden cube, with one sitting on the floor inside the cube and the other on top of it. An adult man sits atop the cube, with one leg on the cube's edge and the other extended. The background is wooden paneling.

Close-up of a smiling woman with blonde hair and blue eyes, holding a slice of cake near her mouth, and a man with glasses and a beard, looking at the camera, both appearing to enjoy a celebration.

Two people taking a selfie on a roof with a rural landscape in the background, including trees, fields, and mountains, under a partly cloudy sky.

Two women smiling and posing for a photo indoors. One woman is wearing a large, polka-dotted, bonnet-like hat and holding a hairdryer near her face. The other woman, dressed in a floral top, is partially visible and smiling. The background shows bull

Two women hugging and smiling, one wearing a blue shirt and the other wearing a sweater with a green eye mask, in a cozy indoor setting.

Three people appear to be floating or jumping in mid-air against a gray background, with one holding a color calibration chart.

People celebrating outdoors with large colorful woven ball sculptures on a sunny day in a field.

A woman in white Adidas sneakers and a white dress is sitting on a wooden bench, stretching her legs on a salt flat under a clear blue sky. In the background, a person wearing a white hat, white t-shirt, blue shorts, and sunglasses is standing, looki

Scene from the movie 'The Silence of the Lambs' featuring Buffalo Bill, a woman in a hat, and another woman with short dark hair, all gathered around a table.

Two people enjoying outdoor mountain scenery near a building with a snow-capped peak in the background.

A woman with blonde hair and light skin holds a white towel over her forehead, partially covering her face. She is wearing a light blue shirt and layered necklaces, one with a round turquoise pendant. In the background, a person with glasses, a mask,

A woman standing on a ladder in the water at the beach, with arms outstretched, and cliffs in the background.

Two people appear to be standing on a vehicle with houses and parked cars in the background, with one person leaning over and the other looking down.

People lying on the floor amidst party decorations and confetti, with some wearing party hats and pom-poms, in an indoor setting.

People boarding a Hawaiian Airlines airplane on the tarmac, with a woman waving and smiling.

A group of ten diverse people posing together indoors, some making playful gestures, with one person holding a basketball and another person flipping upside down on the floor.

A woman wearing a large white sunhat and a dark shirt drinks a pink beverage with a lime wedge during a meal at a restaurant. A man next to her with light brown hair, a blue shirt, and a black vest smiles at the camera. The table has a yellow tablecl

Group of seven people, including three monks in red robes and a blonde woman, standing in front of a helicopter on an airfield, with airplanes in the background.

A group of people, including a woman with red hair wearing a blue denim jacket, sitting on a sidewalk outside, with some eating from plates. A man in a white jacket is squatting with a plate in his hand, and another person is sitting nearby. There ar

Two women standing on a sidewalk outside a building with colorful banners that read 'Chelsea Piers.' One woman has blonde hair, is wearing a white fur-lined coat, and a long black skirt. The other woman has dark hair, is wearing glasses, and a black

Three photo booth pictures of people with humorous expressions. The first is a man with brown hair, facial hair, wearing a white shirt. The second is a woman with a straw hat, long hair, making a serious face. The third is a man with dark hair, weari

A woman with long red hair in pigtails, wearing a white jacket and white pants, jumping or balancing on a trampoline at night with a dark sky background.

Group of hikers sitting and smiling in a mountainous, rocky landscape, surrounded by outdoor gear and supplies.

Group of people gathered, smiling for a photo, some wearing hospital or medical attire, in a hospital or clinic setting.

Four women taking a selfie together, two of them with daisies in their hair, smiling and making amusing faces.

A woman holding and floating on a cluster of orange balloons in an indoor space with warm beige walls and black ceiling beams.

A woman wearing a large sun hat and sunglasses drinks water while standing next to a young girl with long hair wearing a pink cap and green patterned leggings. They are outdoors with a black vehicle and others in the background.

People celebrating at an outdoor birthday party, with a woman holding a birthday cake with candles on top, seated on a man's shoulders.

Photo of a woman with a jersey numbered 6 modeling in front of a wall poster with five women in various dresses and high heels, posing with hands on hips or arms crossed. A desk with photos and objects is visible in the foreground.

Three men smiling for a selfie outdoors, one wearing a headset, another with sunglasses, on a grassy background.

A woman wearing sunglasses, a white knit hat, and a white hoodie, standing outdoors on a grassy field with RVs and parked cars in the background.

People, mostly nude, running on a sandy beach toward the ocean, with a blue sky and some clouds overhead.

A person sitting on top of a tall ladder on a dock by the water, with city buildings in the background, lit by a hanging outdoor light, during overcast weather.

Two women sitting at a table with drinks, smiling and enjoying each other's company in a dimly lit setting.

An older woman with white hair, wearing sunglasses and a plaid dress, standing near two young girls who are squinting and looking at her skeptically, outdoors in front of a chalkboard.

A woman and a man with beards and sunglasses are sitting outdoors at a table, eating what appears to be pastries, each holding a pastry in their mouths. They are smiling and enjoying a casual moment.

Group of five people on a cruise ship, wearing straw hats and smiling, with the ship's multiple decks in the background.

Collage of two photos: the top photo shows a person sitting in a motorized wheelchair wearing a tan jacket, blue shirt, and jeans. The bottom photo shows a man smiling and pointing a finger at his head, and a woman with blonde hair and glasses, both

A woman and a man are close together, with the woman resting her head on the man's shoulder. The woman has long brown hair with purple flowers tucked behind her ear. The man has short blonde hair and blue eyes, wearing a blue shirt.

A woman with blonde hair wearing sunglasses and a black North Face puffer jacket standing next to a large sign at Snowbird mountain. The mountain behind her is rocky with patches of snow. The sign indicates an area with no obligation for portraits an

A group of people dressed in Western-style clothing, standing and posing on a desert landscape with rocky hills in the background, under a clear blue sky.

A woman in a white sleeveless top and beige skirt holding hands with a woman in a green beanie, black jacket, and dark pants against a plain background.

Group of children and teenagers posing on a large metal scaffold structure, with some sitting and others standing, against a clear sky background.

Woman with blonde hair wearing a black shirt and pink lei, holding a hot dog in her mouth at a poolside gathering, with a drink and food on the table.

A woman with blonde hair wearing sunglasses, a white t-shirt with colorful design, red, white, and blue star-patterned pants, and sandals, standing next to a donkey.

People on a sandy beach with palm trees, ocean, and distant islands in the background. One woman is standing in the foreground, another woman with long hair in the middle, and a man kneeling on the sand, all in swimwear.

Black and white photo of a group of shirtless men with towels around their shoulders, posing together with a woman sitting on a pole above them, raising her arms in the air.

Close-up of two women smiling and posing for a photo, with one wearing a pink cap and the other showing blonde hair and bright red lipstick.

Two people posing inside a convenience store; a man with sunglasses and a casual jacket holding an ice cream, and a woman wearing a cowboy hat, a blue scarf, and a striped jacket making a playful gesture.

A man looking down at a young girl wearing a lion costume with a forest background.

A woman with long red hair bent over a desk, touching noses with a raccoon, in a room decorated with a wall full of photographs and a silhouette poster.

A smiling man and woman in a garden with trees, the man hugging the woman from behind.

Two young women sitting on a bench outside a vehicle, with one wearing sunglasses and a puffy jacket and the other with glasses and messy hair, both appearing relaxed.

A smiling woman with blonde hair and a man with short dark hair smiling, both posing close together against a plain background.

A woman with red hair wearing a white t-shirt sitting on the ground in front of a camera on a tripod, with a nose implant, surrounded by sandy terrain and dry grass.

People arriving at an airport with a turboprop airplane in the background, some pulling luggage carts, and a girl playfully posing with outstretched arms in the foreground.

Two young men riding a motorcycle on an urban street, with one making a playful expression and the other looking ahead, surrounded by apartment buildings.

People standing outdoors, one person with a large, colorful, spiral sculpture made of stacked paper plates, and another person smiling and holding a black object.

A person standing indoors with a large black metal bucket covering their head. The room features wooden cabinets, a floral-patterned curtain, and a partially open sliding glass door at night.

A group of five women at a social gathering, smiling and holding drinks, with a dark background and a patterned tablecloth in front of them.

A group of young people outdoors near a mountainous area, with one girl dressed in a large, fluffy dress, and others assisting or posing with her, possibly during a photoshoot.

A man with sunglasses lying on the grass in front of a large wooden house with a red shingle roof and a small upper balcony. The man has a tan bag beside him.

A man standing in the doorway of a camper van lifting his shirt to reveal his thigh and holding a blanket, smiling.

An older woman in a casual outfit, including a gray t-shirt and green racing pants, is posing with her arms raised and slightly bent at a dance or celebration. A man in a gray suit stands in the background, holding an object, possibly a camera or rem

A man is falling into an open manhole on a paved street, with orange traffic cones surrounding the opening and a red object nearby.

A shirtless man with a white cloth wrapped around his head, standing on dirt ground in front of large farming equipment in a rural landscape with hills in the background.

Black and white photo of three people outdoors in a forest. The person on the left is a woman with braided hair, wearing a hat, jacket, and a bandana. The person on the right is a man with a camera, wearing a hat and jacket. The person in the front i

A group of four people outdoors in a park, wearing winter coats and hats, standing close together and posing for the camera.

A woman wearing a large sun hat, sunglasses, and a white shirt is sitting on a black and white cow in a green field.

A woman lying on her side on a red mat in a grassy area, holding a camera, with her head propped on a pillow, and her leg raised. She is wearing a gray T-shirt with yellow text, jeans, and sneakers. Nearby, there are people standing and setting up eq

Woman standing on a ladder in a body of water with a landscape of mountains and trees in the background.

A man with dark curly hair, sunglasses, and a baseball cap is striking a playful pose on a pier, holding onto the railing with one hand and raising his other arm with his index finger pointing upward.

Two men standing on a dusty road, one holding a double bass and the other gesturing towards him, with power lines and distant hills in the background.

Four people posing together in a studio with a plain background. One woman is sitting on the shoulders of two shirtless men, while a man in white pants and a hat stands next to one of the men with his arm around him.

A man and a woman appear to be boxing or fighting in a desert landscape, with the man wearing a shiny yellow robe and the woman dressed in a black top, ripped denim shorts, and combat boots.

A shirtless man and a woman in a white tank top with cigarettes in their mouths, standing closely outdoors with palm trees and a house in the background.

A woman and a man crouching on a cracked sidewalk, with camera equipment and a tripod nearby, in front of a yellow wall and an open door.

A woman stands on a wooden crate among rubble, with a woman to her right laughing and a woman to her left holding a cup. There are others and a camera on a tripod, with high-rise buildings in the background.

A girl with curly hair and white flowers in her hair standing on a small wooden platform against a dark green background. There is pink handwritten text around her that says, "I will always love you" and "Xo Mama."

An art installation featuring a pile of mannequin parts and dolls with a girl sitting on top, and a person sitting to the side.

A woman and a boy wearing winter hats sharing a carrot

A shirtless man with glasses and a bandana, smiling while lifting a dumbbell. He is sitting on a bench in a room with a white brick wall and wooden door.

Five women with blonde hair and pink Tank Tops and black high-waist bottoms posing on a beach with a large Old Worster beer bottle statue.

Two women, one with short blond hair and the other with dark curly hair, embracing on a Paris street in front of a car, with the Arc de Triomphe in the background.

A man in a basketball uniform sitting on a folded chair, talking to a woman with dreadlocks wearing casual clothing in a photography studio.

Group of five people in a clothing store, posing for a photo. Four are standing, one is sitting in front. Racks of clothes and a wall of photos are in the background.

A woman with blonde hair and a hat smiling as she is being handed a drink by a woman with dark hair. A man with glasses and a cap is standing next to them, holding the woman's hand. The setting is outdoor with a van and some murals in the background.

A man in a yellow shirt and a hat is sitting on a stool playing an acoustic guitar at an outdoor event. Several people are around him, with a person in a white tank top and ripped jeans taking a picture or video, and another person with a camera. Beh

Two women dressed in drag with elaborate makeup and wigs posing closely together indoors.

Two people lying on a sofa in a library, eating snacks, with one wearing sunglasses.

A person is lying on the salt flats, possibly the Salar de Uyuni in Bolivia, with their hands behind their head. Another person is squatting nearby, looking at them. The ground is covered in white salt with visible cracks forming patterns.

Two men wearing large straw hats, sunglasses, and casual clothing walking together on a salt flat.

A woman and a man taking a selfie indoors. The woman is wearing reflective aviator sunglasses, has blonde hair, and is smiling. The man is wearing clear glasses, has short gray hair, a beard, and is also smiling.

Two women sitting on a white horse in a desert landscape at dusk, with a person in the foreground wearing a hat and long hair.

Woman with red hair and freckles wearing a blue and white hat, holding an orange in her mouth, sitting outdoors in a parking lot with orange cone and equipment in the background.

A man and a woman dressed in cowboy hats and casual clothing standing in front of a brick wall, holding children and their hats. A table with a holiday-themed tablecloth is visible on the right side of the image.

Three men are lying on the floor in an airport or train station, appearing to be asleep. They are surrounded by luggage, including backpacks and a stroller, and are positioned near a metal counter and a sign with instructions.

Four people standing close together outside a building, smiling and posing for a photo. One man is wearing a gray shirt, another man in a colorful patterned shirt with glasses, a woman has long blonde hair, and another man is wearing a striped shirt

A chef wearing a tall white hat and white shirt stands behind a cake with a cut-out center. A man's face is visible through the hole in the cake, making it look like he has a large head on the cake.

A woman sitting on a white bench with her eyes closed, head resting on her right hand, in front of a white brick wall.

A group of people gathered outdoors on a sunny day, with one person playing a guitar, another holding a framed photograph, and others engaged in conversation or activities, with parked cars and utility poles in the background.

Two men in casual clothing standing in a bright, white room with large windows, with one holding a color calibration chart.

A group of people taking a selfie on a white salt flat, with one person on a bike and others smiling and showing peace signs.

A woman taking a selfie with two men in the background inside a room with white wooden walls and large windows.

A man with dark hair wearing sunglasses and a black shirt sticking out his tongue, holding a camera, while a woman with blonde hair is sitting on a motorcycle with a windshield. They are outdoors with trees and a fence in the background.

A man dressed in vintage clothing, including a vest and bow tie, standing against a yellow background with a mascot of a brown puppy and three red hearts on the right side.

A person with long hair in a braid wearing a pink and black wetsuit underwater, operating a device labeled 'Aquatic 67' while observing marine life.

A man with short dark hair holding a laptop displaying a smiling man's face on the screen, with urban buildings in the background.

A group of five people sitting around a wooden table in a restaurant, smiling at the camera. Two women are holding food and wearing colorful outfits, while three men are sitting beside them. The table has plates of food, and there is a small animal h

Close-up of a person's forehead with a dark pimple or blemish on the skin.

A woman with blonde hair, sunglasses, and a blue jacket stands on a ladder in an urban street scene, with cars, people, trees, and a large building in the background.

Two men are lying on the ground, leaning on their elbows, under a table with three cakes on top. The man on the left wears a white trucker hat with a gold heart and the words 'I LA', and a black shirt. The man on the right wears a pink trucker hat wi

Three men standing together against a white background, with two men holding a third man horizontally between them. The man on the left is wearing a white polo shirt, shorts, and sneakers. The man in the middle is wearing a red shirt with white trim

A young man with tattoos, a mustache, and spiky hair sitting on a white dressing table with his arms crossed, wearing black shorts and green knee-high socks. Two women, one on each side, are attending to him in a room with patterned wallpaper.

A man lying in bed with a white headboard, holding a dollar bill in his mouth, wearing glasses and a wristwatch.

Two people smiling at a nighttime outdoor event, holding photographs of a man in a leather jacket and a blue blazer, with one person holding a series of small round lights or decorations.